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Join the Benelux Business Council in a ‘behind the scenes’and tour at Pure Harvest, a regional innovator in sustainable agriculture focused on the production of greenhouse fruits & vegetables in the challenging (extreme) climates of the Arab Gulf region using world-leading greenhouse growing technologies.
Mr. Jan Prins, Head Grower at Pure Harvest, will discuss the techniques used as well as the agricultural footprint. Further, we will explore Artificial Intelligence (AI) in growing and discuss why organic produce is not healthier. Last but not least, he will talk about why controlled-environment agriculture (CEA) is the future to achieve true food security in arid climates.
Please note that the farm is located about an hour outside of Abu Dhabi City.
Please note that pictures will be taken during the event and the BBC reserves the right to publish these on the website and social media sites as well as in all marketing material. If you do not agree, kindly inform us in writing beforehand.